Boundary conditions for adopting scalable and relational servitized business models

Ferran Vendrell-Herrero, Juan Carlos Monroy Osorio, Marco Opazo-Basáez

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The following research focuses on identifying associations between market scope, i.e., industrial boundary conditions, and market strategies, i.e., scalable, and relational business models. For this purpose, we seek to understand the different optimal strategies in servitization, depending on the nature of the final consumer: another business (B2B) or a household (B2C). Using primary data collected from 166 Spanish manufacturing firms, results depict that scalable servitization is superior in B2C markets, whereas relational servitization is superior in B2B markets.
Original languageEnglish
Title of host publicationInternational Conference on Business Servitization
Subtitle of host publicationServitization as a springboard for enhancing Sustainable manufacturing
PublisherOmniaScience
Number of pages3
Publication statusAccepted/In press - 9 Sep 2022

Keywords

  • relational
  • scalability
  • B2B
  • B2C
  • servitization

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