Building and maintaining networks: creating an effective online presence

Research output: Contribution to conferencePosterpeer-review


Building and maintaining networks and partnerships can be exceptionally beneficial, both personally and professionally, especially for those entering into a profession, such as veterinary medicine. With the ubiquitous nature of technology, online networks are becoming ever more significant for professionals. However, this requires us to think more carefully, as to how we create an effective online presence.

Data from a five-year longitudinal research study, at the University of Edinburgh, focused on students’ use of social media and managing a digital footprint/online presence. The survey data collected over 3,400 responses, with 168 responses from vet students; providing an insight into students’ use of social media and their online experiences. The survey data shows that on average, 35% of vet students stated they use the professional networking platform, LinkedIn. Whereas, other responses highlighted the positive networking experiences students have online, including peer support (on average 73% experienced this) and employment/volunteer opportunities (on average 49% experienced this).

Understanding students’ use of social media and online experiences provides a valuable insight as to how students can be supported in order to develop an effective online presence, as well as highlighting the possible networking benefits for them and the vet profession as a whole. This research has helped to inform the delivery of educational resources and workshops, as well as a Digital Footprint Massive Open Online Course (MOOC). This poster presents the research findings as well as a number of recommendations, which outline how to create an effective online presence for building and maintaining networks.
Original languageEnglish
Publication statusPublished - 7 Jul 2021
EventVetEd 2021 - Online
Duration: 7 Jul 202110 Jul 2021


ConferenceVetEd 2021


  • social media
  • education
  • e-professonalism
  • Veterinary education


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