Building organisational trust with new technology partners in NPD projects: What to do when competence trust fails

Raluca Bunduchi, Sanda Berar

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2012
EventAcademy of Management Conference - Boston, United Kingdom
Duration: 1 Aug 20126 Aug 2012

Conference

ConferenceAcademy of Management Conference
Country/TerritoryUnited Kingdom
CityBoston
Period1/08/126/08/12

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