Case study: Frisky Froyo: Selling frozen yogurts in Scotland in winter (including teaching notes)

Ana-isabel Noelke, Caroline Marchant

Research output: Other contribution

Abstract

The frozen yogurt market is growing worldwide. This case study focuses on the opportunities and challenges for the first frozen yogurt retailer in Edinburgh, Scotland - Frisky Froyo. It gives a detailed account of the market, environment, competition and challenges to enable students to develop a new target audience and marketing plan (includes teaching notes)
Original languageEnglish
TypeCase Study
Media of outputOnline
PublisherCase Study Centre
Number of pages22
Place of PublicationOnline
ISBN (Print)reference 517-0109-1
ISBN (Electronic)reference 517-0109-1
Publication statusPublished - 12 Jul 2017

Keywords

  • frozen yogurt
  • ice cream
  • marketing planning
  • segmentation

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