Abstract / Description of output
The frozen yogurt market is growing worldwide. This case study focuses on the opportunities and challenges for the first frozen yogurt retailer in Edinburgh, Scotland - Frisky Froyo. It gives a detailed account of the market, environment, competition and challenges to enable students to develop a new target audience and marketing plan (includes teaching notes)
| Original language | English |
|---|---|
| Type | Case Study |
| Media of output | Online |
| Publisher | Case Study Centre |
| Number of pages | 22 |
| Place of Publication | Online |
| ISBN (Print) | reference 517-0109-1 |
| ISBN (Electronic) | reference 517-0109-1 |
| Publication status | Published - 12 Jul 2017 |
Keywords / Materials (for Non-textual outputs)
- frozen yogurt
- ice cream
- marketing planning
- segmentation