Original language | English |
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Title of host publication | Marketing Communications |
Editors | Chris Fill |
Place of Publication | Harlow |
Publisher | Pearson |
Pages | 324-325 |
Edition | Sixth |
ISBN (Print) | 9780273770541 |
Publication status | Published - 2013 |
Case Study: The Domino Effect - honesty's the best policy
Caroline Marchant
Research output: Chapter in Book/Report/Conference proceeding › Chapter