Case Study: The Domino Effect - honesty's the best policy

Caroline Marchant

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Communications
EditorsChris Fill
Place of PublicationHarlow
PublisherPearson
Pages324-325
EditionSixth
ISBN (Print)9780273770541
Publication statusPublished - 2013

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