Case Study: The Domino Effect - honesty's the best policy

Caroline Marchant

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing Communications
Editors	Chris Fill
Place of Publication	Harlow
Publisher	Pearson
Pages	324-325
Edition	Sixth
ISBN (Print)	9780273770541
Publication status	Published - 2013

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