TY - BOOK
T1 - Casebook on general management in Asia Pacific
AU - Turpin, Dominique
AU - Shen, Xiaobai
PY - 1999/5
Y1 - 1999/5
N2 - This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.
AB - This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.
UR - https://he.palgrave.com/page/detail/Casebook-on-General-Management-in-Asia-Pacific/?K=9780333717912
M3 - Book
SN - 9780333717912
BT - Casebook on general management in Asia Pacific
PB - Palgrave Macmillan
ER -