Casebook on general management in Asia Pacific

Dominique Turpin, Xiaobai Shen

Research output: Book/ReportBook

Abstract / Description of output

This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.
Original languageEnglish
PublisherPalgrave Macmillan
ISBN (Print)9780333717912
Publication statusPublished - May 1999


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