The grandchild/grandparent relationship has had limited attention in consumer socialization research. This interpretivist study of 16 grandparents and 40 children contributes to understanding grandchild/grandparent socialization and consumption practices highlighting the role of goal-driven, reverse and reciprocal socialization, the development of private communications networks, establishing family roles and generational ‘othering’ in the digital world.
|Publication status||Published - 26 Apr 2016|
|Event||Child and Teen Conference 2016 - Denamrk , Aalborg, Denmark|
Duration: 26 Apr 2016 → 29 Apr 2016
|Conference||Child and Teen Conference 2016|
|Period||26/04/16 → 29/04/16|