Children and their grandparents: Consumer socialization and consumption practices across the generations in the digital world

Caroline Marchant, Stephanie O'Donohoe, Ben Marder

Research output: Contribution to conferencePaperpeer-review

Abstract

The grandchild/grandparent relationship has had limited attention in consumer socialization research. This interpretivist study of 16 grandparents and 40 children contributes to understanding grandchild/grandparent socialization and consumption practices highlighting the role of goal-driven, reverse and reciprocal socialization, the development of private communications networks, establishing family roles and generational ‘othering’ in the digital world.
Original languageEnglish
Publication statusPublished - 26 Apr 2016
EventChild and Teen Conference 2016 - Denamrk , Aalborg, Denmark
Duration: 26 Apr 201629 Apr 2016

Conference

ConferenceChild and Teen Conference 2016
CountryDenmark
CityAalborg
Period26/04/1629/04/16

Keywords

  • grandparent/child
  • socialization
  • practices
  • generation
  • family

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