Abstract
Children are increasingly seen as active consumers participating in various aspects of family food consumption. This paper looks at children’s first-hand accounts of their visits to the supermarket and reports on their in store experiences as participants in the family food shopping. It offers an account of family food shopping from the perspective of the children.
Original language | English |
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Journal | International Journal of Retail & Distribution Management |
Volume | 42 |
Issue number | 11/12 |
Early online date | 1 Dec 2014 |
DOIs | |
Publication status | Published - 2014 |
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David Marshall
- Business School - Professor of Marketing and Consumer Behaviour
- Marketing
- Leadership, Organisations and Society
- Global Academy of Agriculture and Food Systems
Person: Academic: Research Active