Children are increasingly seen as active consumers participating in various aspects of family food consumption. This paper looks at children’s first-hand accounts of their visits to the supermarket and reports on their in store experiences as participants in the family food shopping. It offers an account of family food shopping from the perspective of the children.
|Journal||International Journal of Retail & Distribution Management|
|Early online date||1 Dec 2014|
|Publication status||Published - 2014|
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- Business School - Professor of Marketing and Consumer Behaviour
- Global Academy of Agriculture and Food Systems
Person: Academic: Research Active