Committed to conservation: Tourism in developed and developing contexts

Renzo Cordina, Martin J Gannon, Babak Taheri*, Fevzi Okumus, Sean Lochrie

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This study investigates differences in tourists’ conservation commitment at developed and developing heritage sites. It examines relationships between conservation commitment and related concepts: cultural motivation, place attachment, and participation. Data was collected from two troglodyte heritage sites: Kandovan, Iran (developing) and Cappadocia, Turkey (developed). 518 survey responses were collected at Kandovan and 627 at Cappadocia. Partial least squares structural equation modelling was employed to perform analysis. Multi-group analysis findings indicate that direct relationships among conservation commitment, cultural motivation, place attachment, and participation were significantly higher in the developing context; encouraging industry managers to use participative feedback to stimulate conservation commitment. 
Original languageEnglish
Number of pages14
JournalInternational Journal of Tourism Research
Early online date25 Nov 2021
Publication statusE-pub ahead of print - 25 Nov 2021


  • cultural motivation
  • place attachment
  • participation
  • conservation commitment
  • developed and developing heritage sites


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