Communication of the CMO drinking guidelines in antenatal care – as simple as it sounds?

Alcohol and pregnancy is a topic that evokes both strong opinions and extensive media coverage whenever a new study is published. A well-cited article from 2017 showed that in the UK, two out of five women drink alcohol at some point during their pregnancy. One example that followed was a headline in The Telegraph proclaiming that this drinking rate was “one of the worst in Europe”.