Consumer memories of VR brand experiences: A working paper

Alena Kostyk, Laurence Dessart, Kirsten Cowan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusAccepted/In press - 17 Dec 2019
EventGlobal Branding Conference - Sheffield UK, Sheffield, United Kingdom
Duration: 4 May 20226 May 2022

Conference

ConferenceGlobal Branding Conference
Country/TerritoryUnited Kingdom
CitySheffield
Period4/05/226/05/22

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