Content authenticities: A discussion on the values of provenance data for creatives and their audiences

Caterina Moruzzi; Ella Tallyn; Frances Liddell; Billy Dixon; John P. Collomosse; Chris Elsden

doi:10.1145/3698061.3726918

Content authenticities: A discussion on the values of provenance data for creatives and their audiences

Caterina Moruzzi^*, Ella Tallyn, Frances Liddell, Billy Dixon, John P. Collomosse, Chris Elsden

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The proliferation of AI-generated digital content has intensified the user demand for accurate provenance information to ensure content authenticity. Technical advancements now provide tools to make the digital media content supply chain more transparent through the use of provenance data. This paper foregrounds the importance of understanding how the situated nature of user-content engagement influences perceptions and uses of this data. Insights from a workshop with experts in the creative media sector suggest that, as the adoption of provenance data becomes more common, users need richer and more nuanced information. We suggest that analyzing the increasing demand for content authenticity through the lens of multiple “authenticities”, each reflecting different user needs and contexts, can help identify and address the needs for, and uses of, provenance data by creators and audiences alike.

Original language	English
Title of host publication	C&C’25
Subtitle of host publication	Proceedings of the 2025 Conference on Creativity and Cognition
Editors	Salvatore Andolina, Nick Bryan-Kinns, Sarah Fdili Alaoui
Publisher	ACM
Pages	128-140
Number of pages	13
ISBN (Electronic)	9798400712890
DOIs	https://doi.org/10.1145/3698061.3726918
Publication status	Published - 22 Jun 2025

Publication series

Name	Proceedings of the ACM conference on creativity and cognition
ISSN (Electronic)	2687-8550

Keywords / Materials (for Non-textual outputs)

provenance
content authenticity
media
creative industry
creative support
HCI
design

Access to Document

10.1145/3698061.3726918Licence: Creative Commons: Attribution (CC-BY)

Moruzzi2025CCC25ContentAuthenticitiesFinal published version, 1.31 MBLicence: Creative Commons: Attribution (CC-BY)

Cite this

Moruzzi, C., Tallyn, E., Liddell, F., Dixon, B., Collomosse, J. P., & Elsden, C. (2025). Content authenticities: A discussion on the values of provenance data for creatives and their audiences. In S. Andolina, N. Bryan-Kinns, & S. Fdili Alaoui (Eds.), C&C’25 : Proceedings of the 2025 Conference on Creativity and Cognition (pp. 128-140). (Proceedings of the ACM conference on creativity and cognition). ACM. https://doi.org/10.1145/3698061.3726918

Moruzzi, Caterina ; Tallyn, Ella ; Liddell, Frances et al. / Content authenticities : A discussion on the values of provenance data for creatives and their audiences. C&C’25 : Proceedings of the 2025 Conference on Creativity and Cognition. editor / Salvatore Andolina ; Nick Bryan-Kinns ; Sarah Fdili Alaoui. ACM, 2025. pp. 128-140 (Proceedings of the ACM conference on creativity and cognition).

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abstract = "The proliferation of AI-generated digital content has intensified the user demand for accurate provenance information to ensure content authenticity. Technical advancements now provide tools to make the digital media content supply chain more transparent through the use of provenance data. This paper foregrounds the importance of understanding how the situated nature of user-content engagement influences perceptions and uses of this data. Insights from a workshop with experts in the creative media sector suggest that, as the adoption of provenance data becomes more common, users need richer and more nuanced information. We suggest that analyzing the increasing demand for content authenticity through the lens of multiple “authenticities”, each reflecting different user needs and contexts, can help identify and address the needs for, and uses of, provenance data by creators and audiences alike. ",

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author = "Caterina Moruzzi and Ella Tallyn and Frances Liddell and Billy Dixon and Collomosse, {John P.} and Chris Elsden",

year = "2025",

month = jun,

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doi = "10.1145/3698061.3726918",

language = "English",

series = "Proceedings of the ACM conference on creativity and cognition",

publisher = "ACM",

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Moruzzi, C , Tallyn, E, Liddell, F, Dixon, B, Collomosse, JP & Elsden, C 2025, Content authenticities: A discussion on the values of provenance data for creatives and their audiences. in S Andolina, N Bryan-Kinns & S Fdili Alaoui (eds), C&C’25 : Proceedings of the 2025 Conference on Creativity and Cognition. Proceedings of the ACM conference on creativity and cognition, ACM, pp. 128-140. https://doi.org/10.1145/3698061.3726918

Content authenticities: A discussion on the values of provenance data for creatives and their audiences. / Moruzzi, Caterina ; Tallyn, Ella; Liddell, Frances et al.
C&C’25 : Proceedings of the 2025 Conference on Creativity and Cognition. ed. / Salvatore Andolina; Nick Bryan-Kinns; Sarah Fdili Alaoui. ACM, 2025. p. 128-140 (Proceedings of the ACM conference on creativity and cognition).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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T1 - Content authenticities

T2 - A discussion on the values of provenance data for creatives and their audiences

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AU - Liddell, Frances

AU - Dixon, Billy

AU - Collomosse, John P.

AU - Elsden, Chris

PY - 2025/6/22

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AB - The proliferation of AI-generated digital content has intensified the user demand for accurate provenance information to ensure content authenticity. Technical advancements now provide tools to make the digital media content supply chain more transparent through the use of provenance data. This paper foregrounds the importance of understanding how the situated nature of user-content engagement influences perceptions and uses of this data. Insights from a workshop with experts in the creative media sector suggest that, as the adoption of provenance data becomes more common, users need richer and more nuanced information. We suggest that analyzing the increasing demand for content authenticity through the lens of multiple “authenticities”, each reflecting different user needs and contexts, can help identify and address the needs for, and uses of, provenance data by creators and audiences alike.

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Moruzzi C , Tallyn E, Liddell F, Dixon B, Collomosse JP, Elsden C. Content authenticities: A discussion on the values of provenance data for creatives and their audiences. In Andolina S, Bryan-Kinns N, Fdili Alaoui S, editors, C&C’25 : Proceedings of the 2025 Conference on Creativity and Cognition. ACM. 2025. p. 128-140. (Proceedings of the ACM conference on creativity and cognition). doi: 10.1145/3698061.3726918

Content authenticities: A discussion on the values of provenance data for creatives and their audiences

Abstract

Publication series

Keywords / Materials (for Non-textual outputs)

Access to Document

Other files and links

Fingerprint

DECaDE: DECADE: CENTRE FOR THE DECENTRALIZED DIGITAL ECONOMY

Illustrating creative applications of data and technology: A visual vocabulary

Cite this

Content authenticities: A discussion on the values of provenance data for creatives and their audiences

Abstract

Publication series

Keywords / Materials (for Non-textual outputs)

Access to Document

Other files and links

Fingerprint

Projects

DECaDE: DECADE: CENTRE FOR THE DECENTRALIZED DIGITAL ECONOMY

Research output

Illustrating creative applications of data and technology: A visual vocabulary

Cite this