Crisis, Resilience and Survival: Lessons from the Global Auto Industry

Matthias Holweg, Nick Oliver

Research output: Book/ReportBook

Abstract

The auto industry is one of the most significant industries in the world. Around 40 car makers, many of them global giants, compete fiercely in an industry that is beset by long-term over capacity. The book charts the evolution of the auto industry and presents case studies of two recent failures (Saab and Rover) and two near-failures (Nissan and Chrysler). We argue that survival in the auto industry can be explained by four factors - prowess in operations and management; scale; market reach and stakeholder support. Strength in one area can compensate for weakness in another, which is one of the reasons that car companies are remarkably resilient.
Original languageEnglish
Place of PublicationCambridge
PublisherCambridge University Press
Number of pages341
ISBN (Electronic)9781139872058, 9781316484975
ISBN (Print)9781107076013
DOIs
Publication statusPublished - Dec 2015

Keywords

  • resilience
  • car industry
  • stakeholders
  • competitiveness
  • business failure

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