Critical Approaches in undergraduate marketing teaching: Investigating student's perceptions.

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	411-424
Number of pages	13
Journal	Journal of Marketing Management
Volume	23
Issue number	5-6
Publication status	Published - 2007

Investigating critical approaches in Undergraduate Marketing Curricula
Brennan, M. (Co-investigator), Tregear, A. (Principal Investigator) & Kuznesof, S. (Co-investigator)
1/07/06 → 30/06/08
Project: Project from a former institution

Cite this

@article{766eca995915424a9189e189cb9318d8,

title = "Critical Approaches in undergraduate marketing teaching: Investigating student's perceptions.",

author = "Angela Tregear and Sharron Kuznesof and Mary Brennan",

year = "2007",

language = "English",

volume = "23",

pages = "411--424",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor \& Francis",

number = "5-6",

}