Critical Multimodal Studies of Popular Discourse

Emilia Djonov, Sumin Zhao

Research output: Book/ReportBook

Abstract / Description of output

Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by prominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices.It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.",
Original languageEnglish
Place of PublicationUnited Kingdom
Number of pages284
ISBN (Electronic)9780203104286
ISBN (Print)9780415624718
Publication statusE-pub ahead of print - 23 Sept 2013

Publication series

NameRoutledge Studies in Multimodality


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