Critically divided? How marketing educators perceive undergraduate programmes in the UK

A. Tregear, Mary Brennan, S. Dobson, S. Kuznesof

Research output: Contribution to journal › Article › peer-review

1 Commissioned report

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2007

Investigating Critical Approaches in UG Marketing Curricula
Tregear, A., Brennan, M., Kuznesof, S. & Dobson, S., 2007, Academy of Marketing.
Research output: Book/Report › Commissioned report