Culture dependent benefits of e-commerce: A consumer perspective

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageUndefined/Unknown
Title of host publicationE-commerce Platform Acceptance
Subtitle of host publicationSuppliers, Retailers, and Consumers
EditorsE. Lacka, H. Chan, N. Yip
Number of pages18
ISBN (Electronic)9783319061207
ISBN (Print)9783319061207
Publication statusPublished - 2014

Keywords / Materials (for Non-textual outputs)

  • marketing
  • distribution of products
  • computer software
  • management of technology and innovation

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