Original language | English |
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Pages (from-to) | 229-239 |
Number of pages | 11 |
Journal | Journal of Financial Services Marketing |
Volume | 6 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2002 |
Customer retention in the insurance industry: Using survival analysis to predict cross-selling opportunities
Research output: Contribution to journal › Article › peer-review