Decentring norms in EU relations with the southern neighbourhood

The EU's external promotion of norms and the idea of normative power Europe itself are increasingly contested, which is especially true in the EU's southern neighbourhood. However, whereas scholars of EU foreign policy acknowledge the contestation of external norms, they find it difficult to understand why other normative frameworks could be equally or more appealing to Middle Eastern and North African (MENA) countries, as they entail norms that are less prominent in the Western catalogue of liberal values. To facilitate the detection and analysis of a wider set of norms, we situate them along several continua of norm orientations and apply this framework to the EU's southern neighbourhood. EU foreign policy scholars can then examine whether different norms overlap or compete or are complementary or even incompatible, and the extent to which values promoted by European actors are congruent with normative frameworks in the MENA region.