Delicate, Contrasting or typically German? Wine packaging design preferences of UK consumers

Rene Arnold, A. Tregear

Research output: Contribution to conferenceOtherpeer-review

Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing Annual Conference - Leeds Metropolitan University, United Kingdom
Duration: 6 Jul 20098 Jul 2009


ConferenceAcademy of Marketing Annual Conference
CountryUnited Kingdom

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