Designing Sponsored Search Auctions for Federated Domain-specific Search Engines

Sofia Ceppi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

My Ph.D. thesis focuses on the design of economic mechanisms inspired by sponsored search auctions to support new generation search engines. These engines (called integrators) are based on multi-domain queries and on the federation of multiple domain-specific search engines. The problem studied in my thesis is essentially a mechanism design problem where two levels are present: in the first, the advertisers submit bids to the domain-specific search engines; in the second, the domain-specific search engines interact with an integrator in the attempt to produce the best search results.
Original languageEnglish
Title of host publicationAAMAS '10 Proceedings of the 9th International Conference on Autonomous Agents and Multiagent Systems
PublisherInternational Foundation for Autonomous Agents and Multiagent Systems
Pages1671-1672
Number of pages2
ISBN (Print)978-0-9826571-1-9
Publication statusPublished - 2010

Keywords

  • auction and mechanism design, game theory (cooperative and non-cooperative)

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