Developing Data-Driven Innovation in Creative Industries: White Paper

Caroline Parkinson, Chris Speed, Melissa Terras, Ritchie Somerville

Research output: Working paper


This White Paper reports on the findings of the Data-Driven Innovation (DDI) Programme Sector Development consultation (2018-20), which investigated the data capability and further potential for innovation across the creative industries in the Edinburgh and South East City Region of Scotland. It presents an overview of the findings with early models of delivery through The University of Edinburgh to stimulate greater awareness and support for data innovation ambition, as well as key themes to focus on for future development.Consultation was conducted with the creative industries community in the Edinburgh and South East City Region, including Scottish creative industries trade bodies and networks, leading creative companies and individual creative practitioners,and with staff in The University of Edinburgh. We are grateful to the industry for their feedback, and to colleagues within the Data-Driven Innovation Programme, Edinburgh Futures Institute, Creative Informatics Cluster and their partners Edinburgh Napier University, Codebase and Creative Edinburgh for their input, advice and support.The consultation that informs this White Paper was initiated and supported by the Data-Driven Innovation Programme of The University of Edinburgh within the Edinburgh and South East City Region Deal.
Original languageEnglish
PublisherData-Driven Innovation
Number of pages34
Publication statusPublished - 16 Sep 2020


Dive into the research topics of 'Developing Data-Driven Innovation in Creative Industries: White Paper'. Together they form a unique fingerprint.

Cite this