| Original language | English |
|---|---|
| Publication status | Published - 2016 |
| Event | Academy of Marketing Conference - Newcastle Duration: 4 Jul 2016 → 7 Jul 2016 |
Conference
| Conference | Academy of Marketing Conference |
|---|---|
| City | Newcastle |
| Period | 4/07/16 → 7/07/16 |
Developing marketing capabilities in Chinese export SMEs
Fenfang Lin, Jake Ansell, Susan Dunnett
Research output: Contribution to conference › Paper › peer-review