Digital aspirations: 'Wrong number' mobile-phone relationships and experimental ethics among women entrepreneurs in rural Bangladesh

‘Wrong‐number’ mobile‐phone relationships are initiated by men dialling random numbers, but they enable young women entrepreneurs in Bangladesh to experiment with the boundaries of fearful excitement; negotiate purdah, dowry, and gender norms; and reimagine their futures. These virtual relationships thus constitute a field of cultural struggle for young women that involves ambivalence, ethical‐boundary work, cultural critique and the recognition of social alternatives, and the expansion of aspirations. These processes are vernacularized in women's notions of ‘being digital’, a Bangladeshi idiomatic response to the contradictions of contemporary social life.