Diversity in the emergence of electronic commerce

I Graham, G Spinardi, R Williams

Research output: Contribution to journalArticlepeer-review

Abstract / Description of output

This paper reviews the diverse forms taken by electronic commerce and the varied perspectives taken by observers to analyse it. Nine case studies are used to develop a taxonomy of electronic commerce implementations. Three trends in the emergence of electronic commerce are identified: a change in emphasis from competitive advantage towards the gaining of sector-wide improvements in efficiency and effectiveness, the formation of electronic markets, and a process of incremental rather than radical development within communities.

Original languageEnglish
Pages (from-to)161-172
Number of pages12
JournalJournal of Information Technology
Issue number2
Publication statusPublished - Jun 1996


Dive into the research topics of 'Diversity in the emergence of electronic commerce'. Together they form a unique fingerprint.

Cite this