Does Scoring a Subpopulation Make a Difference?

John Banasik, Jonathan Crook, L. C. Thomas

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	180-195
Number of pages	16
Journal	The International Review of Retail, Distribution and Consumer Research
Volume	6
Publication status	Published - 1996

Cite this

@article{de4eed12c5404003a3c86b3273237909,

title = "Does Scoring a Subpopulation Make a Difference?",

author = "John Banasik and Jonathan Crook and Thomas, {L. C.}",

year = "1996",

language = "English",

volume = "6",

pages = "180--195",

journal = "The International Review of Retail, Distribution and Consumer Research",

issn = "1466-4402",

publisher = "Routledge",

}