Editorial

Research output: Contribution to journalEditorial

Abstract

In this first issue of Volume 22, there are four papers. The first paper, Non-Monetary Sales Promotion Effects on Credit Cards, by Marcelo Perin, Rochele Isabel Bagnolini Boschetti, Márcia Dutra de Barcellos, Cláudio Hoffmann Sampaio and Kenny Basso, focuses on the under-explored topic of non-monetary sales promotions. Sales promotions frequently are used to attract and encourage sales. They consist of monetary sales promotions and non-monetary sales promotions. Monetary sales promotions comprise those geared towards price incentives and discounts, whereas non-monetary sales promotions do not directly involve the price of the product or service but instead include the distribution of free samples, prize draws, contests, loyalty or reward programs, and the distribution of free gifts.
Original languageEnglish
Pages (from-to)1-2
JournalJournal of Financial Services Marketing
Volume22
Issue number1
Early online date14 Feb 2017
DOIs
Publication statusPublished - 2017

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