Effects of sensory cues in brand extension

Euejung Hwang; Jungkeun Kim; Martin Waiguny

Effects of sensory cues in brand extension

Euejung Hwang, Jungkeun Kim, Martin Waiguny

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Connect. Engage. Transform
Subtitle of host publication	ANZMAC 2018 Conference Proceedings
Editors	Jodie Conduit, Carolin Plewa, Dean Wilkie
Publisher	University of Adelaide
Pages	582
Number of pages	1
ISBN (Print)	9781877040658
Publication status	Published - 5 Dec 2018
Event	Australian & New Zealand Marketing Academy Conference - Adelaide, Australia Duration: 3 Dec 2018 → …

Conference

Conference	Australian & New Zealand Marketing Academy Conference
Country/Territory	Australia
City	Adelaide
Period	3/12/18 → …

Keywords / Materials (for Non-textual outputs)

brand extension
sensory cue
crossmodal correspondences

Access to Document

https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202018%20Proceedings.pdf

Cite this

@inproceedings{ec98d5fb49a64b93a2554469e70a7561,

title = "Effects of sensory cues in brand extension",

keywords = "brand extension, sensory cue, crossmodal correspondences",

author = "Euejung Hwang and Jungkeun Kim and Martin Waiguny",

year = "2018",

month = dec,

day = "5",

language = "English",

isbn = "9781877040658",

pages = "582",

editor = "Jodie Conduit and Carolin Plewa and Wilkie, {Dean }",

booktitle = "Connect. Engage. Transform",

publisher = "University of Adelaide",

address = "Australia",

note = "Australian & New Zealand Marketing Academy Conference ; Conference date: 03-12-2018",

}

Hwang, E, Kim, J & Waiguny, M 2018, Effects of sensory cues in brand extension. in J Conduit, C Plewa & D Wilkie (eds), Connect. Engage. Transform: ANZMAC 2018 Conference Proceedings. University of Adelaide, pp. 582, Australian & New Zealand Marketing Academy Conference, Adelaide, Australia, 3/12/18. <https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202018%20Proceedings.pdf>

TY - GEN

T1 - Effects of sensory cues in brand extension

AU - Hwang, Euejung

AU - Kim, Jungkeun

AU - Waiguny, Martin

PY - 2018/12/5

Y1 - 2018/12/5

KW - brand extension

KW - sensory cue

KW - crossmodal correspondences

M3 - Conference contribution

SN - 9781877040658

SP - 582

BT - Connect. Engage. Transform

A2 - Conduit, Jodie

A2 - Plewa, Carolin

A2 - Wilkie, Dean

PB - University of Adelaide

T2 - Australian & New Zealand Marketing Academy Conference

Y2 - 3 December 2018

ER -