Effects of sensory cues in brand extension

Euejung Hwang, Jungkeun Kim, Martin Waiguny

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationConnect. Engage. Transform
Subtitle of host publicationANZMAC 2018 Conference Proceedings
EditorsJodie Conduit, Carolin Plewa, Dean Wilkie
PublisherUniversity of Adelaide
Number of pages1
ISBN (Print)9781877040658
Publication statusPublished - 5 Dec 2018
EventAustralian & New Zealand Marketing Academy Conference - Adelaide, Australia
Duration: 3 Dec 2018 → …


ConferenceAustralian & New Zealand Marketing Academy Conference
Period3/12/18 → …

Keywords / Materials (for Non-textual outputs)

  • brand extension
  • sensory cue
  • crossmodal correspondences

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