Abstract
This report outlines results from three separate but connected pieces of research. First, a review of the current e-cigarette market drawing on available data from market analysis, the trade press and other published sources. Secondly, a systematic rapid review of the e-cigarette marketing literature published in peer reviewed journals between 2011 and 2016, updating our previous work in this area. Finally, a description of the past and current regulatory framework for e-cigarette marketing in the UK, drawing on semi-structured interviews with key professionals working in the field and relevant documentary sources.
| Original language | English |
|---|---|
| Publisher | Cancer Research UK |
| Commissioning body | Cancer Research UK |
| Number of pages | 72 |
| Publication status | Published - Nov 2016 |
Keywords / Materials (for Non-textual outputs)
- electronic cigarettes
- e-cigarettes
- business
- market
- advertising
- promotion
- sponsorship
- marketing
- regulation
- policy
- tobacco
- industry
- health
- smoking cessation
- document analysis
- rapid review
- interviews
- academic literature