Electronic Cigarette Marketing: Current Research and Policy.

Linda Bauld, Kathryn Angus, Marisa De Andrade, Alison Ford

Research output: Book/ReportCommissioned report

Abstract / Description of output

This report outlines results from three separate but connected pieces of research. First, a review of the current e-cigarette market drawing on available data from market analysis, the trade press and other published sources. Secondly, a systematic rapid review of the e-cigarette marketing literature published in peer reviewed journals between 2011 and 2016, updating our previous work in this area. Finally, a description of the past and current regulatory framework for e-cigarette marketing in the UK, drawing on semi-structured interviews with key professionals working in the field and relevant documentary sources.
Original languageEnglish
PublisherCancer Research UK
Commissioning bodyCancer Research UK
Number of pages72
Publication statusPublished - Nov 2016

Keywords / Materials (for Non-textual outputs)

  • electronic cigarettes
  • e-cigarettes
  • business
  • market
  • advertising
  • promotion
  • sponsorship
  • marketing
  • regulation
  • policy
  • tobacco
  • industry
  • health
  • smoking cessation
  • document analysis
  • rapid review
  • interviews
  • academic literature


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