Emergence and Mutability of Social Media Work Practices in Organisational Context

Najmeh Hafezieh, John Amis

Research output: Contribution to conferencePaperpeer-review

Abstract / Description of output

Social media technologies have offered new opportunities for organisations to relate to their external stakeholders such as customers. Notwithstanding the significant opportunities, the question of how organisations manage these technologies and their internal processes associated with them has been left unanswered. Adopting a practice lens, we have conducted a case study to examine how new work practices emerge and what the nature of these practices is. Furthermore, we have applied the concept of ‘technology-in-practice’ to understand the underlying dynamics of these emerging work practices and technology structures. In this research-in-progress paper, we have found that these work practices are mutable as the organisation’s actors continuously engage in improvisation and reflexive actions in response to changes in the technology or users’ behaviours. This improvising or reflexive acting of organisational actors makes the continuous changes in work practices inevitable, which render the social media management structure in continuous flux.

Original languageEnglish
Publication statusPublished - 1 Jan 2018
Event38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017 - Seoul, Korea, Republic of
Duration: 10 Dec 201713 Dec 2017

Conference

Conference38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
Country/TerritoryKorea, Republic of
CitySeoul
Period10/12/1713/12/17

Keywords / Materials (for Non-textual outputs)

  • social media
  • organisation practices

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