Encoding advertisements: the creative perspective

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Advertising and Consumer Culture Reader
Editors	J. Turow, M. P. McAllister
Publisher	Routledge
Publication status	Published - 2009

Access to Document

@inbook{9a3e5a4cf47c4bbba7914c415227578d,

title = "Encoding advertisements: the creative perspective",

author = "S. O'Donohoe and A. Kelly and K. Lawler",

year = "2009",

language = "English",

editor = "J. Turow and McAllister, {M. P.}",

booktitle = "The Advertising and Consumer Culture Reader",

publisher = "Routledge",

address = "United Kingdom",

}