Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Research output: Contribution to journal › Book/Film/Article review › peer-review

Original language	English
Pages (from-to)	505-507
Number of pages	3
Journal	International Journal of Advertising
Volume	29
Issue number	3
DOIs	https://doi.org/10.2501/S0265048710201300
Publication status	Published - 2010

Access to Document

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title = "Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web",

author = "Stephanie O'Donohoe",

year = "2010",

doi = "10.2501/S0265048710201300",

language = "English",

volume = "29",

pages = "505--507",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor & Francis",

number = "3",

}

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T1 - Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

AU - O'Donohoe, Stephanie

PY - 2010

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U2 - 10.2501/S0265048710201300

DO - 10.2501/S0265048710201300

M3 - Book/Film/Article review

SN - 0265-0487

VL - 29

SP - 505

EP - 507

JO - International Journal of Advertising

JF - International Journal of Advertising

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ER -