Original language | English |
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Pages (from-to) | 505-507 |
Number of pages | 3 |
Journal | International Journal of Advertising |
Volume | 29 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2010 |
Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Research output: Contribution to journal › Book/Film/Article review › peer-review