EnviroxTM fuel-borne catalyst: Developing and launching a nano-fuel additive

Gareth Wakefield, Xiaoping Wu, Martin Gardener, Barry Park, Stuart Anderson

Research output: Contribution to journalArticlepeer-review


The paper presents a product case study tracing the challenges of commercialization from research and product development to market launch. Envirox? is a diesel fuel additive containing nanoparticles of cerium oxide, which enables fuel efficiency gains alongside reductions in harmful emissions such as black carbon (soot). The case traces developmental stages from lab experimentation and performance data sets, to raising finance, securing manufacturing capability and market testing in Hong Kong and the UK. The paper raises a number of generic and specific issues facing innovative small, university spin-out companies engaged in introducing nano-products to the market-place.
Original languageEnglish
Pages (from-to)127-136
Number of pages10
JournalTechnology Analysis and Strategic Management
Issue number1
Early online date8 Jan 2008
Publication statusPublished - 2008


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