Establishing a theoretical framework of Shanghai fashion trends

Juliette MacDonald, Agnes Rocamora

Research output: Contribution to conferencePaper

Abstract / Description of output

This collaborative project between between Donghua University, Edinburgh College of Art (University of Edinburgh) and London College of Fashion (University of the Arts London) is dedicated to the investigation of Shanghai’s culture and status as a centre of fashion exchange and innovation between the nineteenth century and the present.

The project will cover Shanghai’s history as a centre for trade and exchange, the city’s status as 'Paris of the East' particularly in terms of its fashion, dance and visual culture and its transition into the global fashion industry of the 21st century. Additionally Shanghai’s contemporary fashion scene will be explored to evaluate new designers, new approaches and the impact of digital media.

In conjunction with colleagues at DHU this research will present an exciting blend of new knowledge and perspectives of Shanghai as a global Fashion City.
Original languageEnglish
Publication statusUnpublished - 17 Apr 2015
EventShanghai Fashion Colloquium - Donghua University, Shanghai, China
Duration: 16 Apr 201518 Apr 2015


ConferenceShanghai Fashion Colloquium


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