Evaluating real change in the real world: Creativity, connection and the unseen as felt evidence in ‘Aspiring Communities’

Marisa De Andrade, Colin Campbell, Jean Dobbing, Felicity Fyall , Rilza Montgomery

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract / Description of output

With austerity, comes increased accountability. Prove best value for money. Evidence how interventions improve outcomes. Measure how “our most deprived and fragile communities” co-produce sustainable “local solutions that address local priorities and needs, increase active inclusion and build on the assets of local communities to reduce poverty and to enable inclusive growth”. But how do you prove real change in these communities, especially during these extraordinary times when the pandemic has disproportionally impacted the unemployed, those with existing long-term physical or mental health conditions, women, Black Asian Minority Ethnic and LGBQT+ communities people, isolated, aging populations and digitally excluded individuals? How do you evaluate community-led, asset-based projects with these marginalised populations and prove they’ve improved lives when wider determinants of inequality perpetuate?
Original languageEnglish
Title of host publicationSocial Marketing Principles and Practice for Delivering Global Change
EditorsGerard Hastings, Christine Domegan
PublisherRoutledge
Pages240-248
Number of pages9
Edition4th
ISBN (Electronic)9781003200086
ISBN (Print)9781032059662, 9781032059679
DOIs
Publication statusPublished - 20 Apr 2023

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