Evaluation in marketing communication between English and Chinese: An application of the Appraisal theory under Systemic Functional Linguistics in the genre of luxury fashion promotional texts

Mavis Ho

Evaluation in marketing communication between English and Chinese: An application of the Appraisal theory under Systemic Functional Linguistics in the genre of luxury fashion promotional texts

School of Literatures, Languages and Cultures

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Unpublished - 2018
Event	the 51st annual meeting of the British Association of Applied Linguistics (BAAL) - York St John University, York, United Kingdom Duration: 6 Sept 2018 → 8 Sept 2018

Conference

Conference	the 51st annual meeting of the British Association of Applied Linguistics (BAAL)
Country/Territory	United Kingdom
City	York
Period	6/09/18 → 8/09/18

Cite this

@conference{92a9c7c410804d37b51ce5b7195693b6,

title = "Evaluation in marketing communication between English and Chinese: An application of the Appraisal theory under Systemic Functional Linguistics in the genre of luxury fashion promotional texts",

author = "Mavis Ho",

year = "2018",

language = "English",

note = "the 51st annual meeting of the British Association of Applied Linguistics (BAAL) ; Conference date: 06-09-2018 Through 08-09-2018",

}

Evaluation in marketing communication between English and Chinese: An application of the Appraisal theory under Systemic Functional Linguistics in the genre of luxury fashion promotional texts. / Ho, Mavis.
2018. Paper presented at the 51st annual meeting of the British Association of Applied Linguistics (BAAL), York, United Kingdom.

Research output: Contribution to conference › Paper › peer-review