Evidence supports plain tobacco packaging to improve public health

Crawford Moodie, Linda Bauld

Research output: Contribution to journalArticlepeer-review


First paragraph: Tobacco companies rely heavily on packaging to create and drive brand image in order to attract new consumers to their products and create brand loyalty. Standardising pack appearance by introducing laws that enforce plain tobacco packaging may contribute to a reduction in smoking rates and improve public health.
Original languageEnglish
Pages (from-to)15-16
Number of pages2
JournalPharmaceutical Journal
Issue number7843/4
Publication statusPublished - 8 Jan 2015


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