Exploring the industry-level social media practices:Toward a theory of association affordance

Najmeh Hafezieh; Farjam Eshraghian

Exploring the industry-level social media practices:Toward a theory of association affordance

Najmeh Hafezieh, Farjam Eshraghian

Research output: Contribution to conference › Paper › peer-review

Abstract / Description of output

Social media platforms have been widely adopted by firms. Yet, research has failed to provide an in-depth understanding of social media collective practices in an industry level. This study utilises the case of a well-established hashtag and analyse it in terms of its content and structure. To theorise the collective social media practices, we explore the social media affordance of association in terms of four types or relationships in the networks. The study shows how social media affordances can lead to collaboration and engagement of community of practitioners in co-creation of information.

Original language	English
Number of pages	16
Publication status	Published - 13 Oct 2015
Event	The 4th Innovation in Information Infrastructures (III) Workshop - Warwick, United Kingdom Duration: 13 Oct 2015 → 15 Oct 2015

Conference

Conference	The 4th Innovation in Information Infrastructures (III) Workshop
Country/Territory	United Kingdom
City	Warwick
Period	13/10/15 → 15/10/15

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WarwickAccepted author manuscript, 0.98 MB

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title = "Exploring the industry-level social media practices:Toward a theory of association affordance",

abstract = "Social media platforms have been widely adopted by firms. Yet, research has failed to provide an in-depth understanding of social media collective practices in an industry level. This study utilises the case of a well-established hashtag and analyse it in terms of its content and structure. To theorise the collective social media practices, we explore the social media affordance of association in terms of four types or relationships in the networks. The study shows how social media affordances can lead to collaboration and engagement of community of practitioners in co-creation of information.",

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T1 - Exploring the industry-level social media practices:Toward a theory of association affordance

AU - Hafezieh, Najmeh

AU - Eshraghian, Farjam

PY - 2015/10/13

Y1 - 2015/10/13

N2 - Social media platforms have been widely adopted by firms. Yet, research has failed to provide an in-depth understanding of social media collective practices in an industry level. This study utilises the case of a well-established hashtag and analyse it in terms of its content and structure. To theorise the collective social media practices, we explore the social media affordance of association in terms of four types or relationships in the networks. The study shows how social media affordances can lead to collaboration and engagement of community of practitioners in co-creation of information.

AB - Social media platforms have been widely adopted by firms. Yet, research has failed to provide an in-depth understanding of social media collective practices in an industry level. This study utilises the case of a well-established hashtag and analyse it in terms of its content and structure. To theorise the collective social media practices, we explore the social media affordance of association in terms of four types or relationships in the networks. The study shows how social media affordances can lead to collaboration and engagement of community of practitioners in co-creation of information.

UR - http://www.wbs.ac.uk/events/view/4751

M3 - Paper

T2 - The 4th Innovation in Information Infrastructures (III) Workshop

Y2 - 13 October 2015 through 15 October 2015

ER -

Exploring the industry-level social media practices:Toward a theory of association affordance

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