Abstract
We have examined perceived barriers to the export of Icelandic marine products and how they have changed over a period of nearly 20 years. We used qualitative and quantitative information from two different surveys conducted in 1993 and 2011. We identified nine main barriers to export that existed in both 1993 and 2011, plus an additional seven factors that prevailed only in 1993 or only in 2011. Further, we distinguished whether these factors were internal or external to the decision area of the Icelandic export firms. This report details the outcome of each survey, compares them quantitatively, and explains the patterns observed using the survey interviews of exporters.
| Original language | English |
|---|---|
| Pages (from-to) | 290-310 |
| Number of pages | 20 |
| Journal | Journal of International Food & Agribusiness Marketing |
| Volume | 27 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 9 Oct 2015 |
Keywords / Materials (for Non-textual outputs)
- marine products exporters
- Iceland
- export behavior
- export barriers
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David Marshall
- Business School - Professor of Marketing and Consumer Behaviour
- Marketing
- Leadership, Organisations and Society
- Global Agriculture and Food Systems
Person: Academic: Research Active