'Ey, wait, wait, gully!' Style, stance and the social meaning of attention signals in East London adolescent speech

Recent accounts of discourse-pragmatic (DP) variation have demonstrated that these features can acquire social indexical meaning. However, in comparison to other linguistic variables, DP features remain underexplored and third-wave perspectives on the topic are limited. In this article, I analyse the distribution, function and social meaning of the 'attention signals' - those features which fulfil the explicit function of eliciting the attention of an individual - in just over 35 hours of self-recordings of 25 adolescents collected during a year-long sociolinguistic ethnography of an East London youth group. This leads me to identify an innovative attention signal - ey. Distributional analyses of this feature show that ey is associated with a particular Community of Practice, the self-defined and exclusively male 'gully'. By examining the discourse junctures at which ey occurs, I argue that this attention signal is most frequently used by speakers to deploy a 'dominant' stance. For gully members, this feature is particularly useful as an interpersonal device, where it is used to manage ingroup/outgroup boundaries. Concluding, I link the use of ey and the gully identity to language, ethnicity and masculinity in East London.