TY - JOUR
T1 - Fabricating the market
T2 - The promotion of life assurance in the long nineteenth-century
AU - McFall, Liz
AU - Dodsworth, Francis
PY - 2009/2/18
Y1 - 2009/2/18
N2 - The market for life assurance did not emerge "naturally" from a particular problem of the allocation of resources, it had to be made. Life insurance had to appear desirable and reliable. This involved the circulation of a variety of advertising media, one aspect of which was the fabrication of grand offices as headquarters for life assurance companies. These buildings and their widely-circulated images were part of a process of making life assurance appear prudent and proper, but more importantly secure. Through this fabrication of the liberal market, the City of London was transformed into a centre of commerce and finance.
AB - The market for life assurance did not emerge "naturally" from a particular problem of the allocation of resources, it had to be made. Life insurance had to appear desirable and reliable. This involved the circulation of a variety of advertising media, one aspect of which was the fabrication of grand offices as headquarters for life assurance companies. These buildings and their widely-circulated images were part of a process of making life assurance appear prudent and proper, but more importantly secure. Through this fabrication of the liberal market, the City of London was transformed into a centre of commerce and finance.
U2 - 10.1111/j.1467-6443.2009.01341.x
DO - 10.1111/j.1467-6443.2009.01341.x
M3 - Article
AN - SCOPUS:61849148926
SN - 0952-1909
VL - 22
SP - 30
EP - 54
JO - Journal of Historical Sociology
JF - Journal of Historical Sociology
IS - 1
ER -