The speed at which contemporary fashion changes is such that the life of a garment can now be measured in a matter of weeks rather than months. The organisational consequences of operating in this environment are that fashion retailers have been prompted to adopt a range of quick response (QR) initiatives. QR involves responding promptly to the information contained within emerging sales trends while simultaneously accelerating the movement of product from factory to shop shelf. Drawing on the case of a UK fashion chain, this paper explores accounting's role in enacting QR. In addition, by deploying the theoretical framework of governmentality [Miller, P., & Rose, N. (1990). Governing economic life. Economy and Society, 19(1), 1–31; Rose, N., & Miller, P. (1992). Political power beyond the state: Problematics of government. British Journal of Sociology, 43(2), 173–205], the paper highlights the role of calculative technologies in the creation and sustenance of fast fashion and hence the governance of everyday dress.
|Journal||European Accounting Review|
|Early online date||2 Jun 2014|
|Publication status||Published - 3 Apr 2015|
- calculative technologies
- mediating instrument
- quick response
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- Business School - Personal Chair of Accounting & Popular Culture
- Accounting and Finance
- Culture, Accounting & Society Research Network
- Interdisciplinary Accounting
Person: Academic: Research Active