Female perceptions of models attractiveness and its effect on advertising likability

Essam Ibrahim, Anel Baimuratova, Abeer Hassan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 5 Jul 2013
EventAssociation for Consumer Research - Barcelona, Spain
Duration: 4 Jul 20137 Jul 2013

Conference

ConferenceAssociation for Consumer Research
Country/TerritorySpain
CityBarcelona
Period4/07/137/07/13

Keywords / Materials (for Non-textual outputs)

  • advertising
  • Female perception
  • Response to ads

Cite this