Financial services customer relationships: Meanings, motivations and manifestations

Annie Yu, Tina Harrison

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationThe Routledge Companion to Financial Services Marketing
EditorsTina Harrison, Hooman Estelami
PublisherTaylor & Francis
ISBN (Print)9780415829144
Publication statusPublished - 8 Dec 2014

Publication series

NameRoutledge Companions in Business, Management and Accounting

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