Finding, enacting and exploiting serendipity

Serendipity is known to play a role in entrepreneurship and innovation where it appears to arise by both chance and active search for new markets and solutions to problems. The majority of these studies have been conducted on born-global high technology or traditional manufacturing SMEs. This study utilises a deductive research methodology to propose a new conceptual cognitive pattern of serendipity in entrepreneurship. It contributes to the debate regarding the role of serendipity in the discovery of entrepreneurial opportunities, and how those opportunities are enacted and exploited. This proposed model should now be tested empirically to confirm its value.