Abstract / Description of output
Short abstract:
The diagnosis of serious illness creates a fissure from the known self. How do individuals cope with their new role as patients and how could healthcare services better-serve the ill? When the dark-side of ‘empowerment’ rears its head how do consumers negotiate the burden of high stakes choices?
The diagnosis of serious illness creates a fissure from the known self. How do individuals cope with their new role as patients and how could healthcare services better-serve the ill? When the dark-side of ‘empowerment’ rears its head how do consumers negotiate the burden of high stakes choices?
Original language | English |
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Publication status | Published - 2010 |
Event | Advances in Consumer Research Conference 2010 - Jacksonville, Florida, United States Duration: 1 Nov 2010 → … |
Conference
Conference | Advances in Consumer Research Conference 2010 |
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Country/Territory | United States |
City | Jacksonville, Florida |
Period | 1/11/10 → … |