Game of Stones: Bringing new audiences to a 500-year-old Scottish Sport: Teaching notes

Caroline Marchant, Kristina Auxtova, Evie Chamberlain

Research output: Other contribution

Original languageEnglish
TypeCase Study
Media of outputCase Study Centre
PublisherCase Study Centre
Number of pages25
Publication statusPublished - 5 Aug 2018

Keywords

  • case study
  • marketing strategy
  • curling
  • target audience

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