Game of Stones: Bringing new audiences to a 500-year-old Scottish Sport: Teaching notes

Caroline Marchant, Kristina Auxtova, Evie Chamberlain

Research output: Other contribution

Keywords / Materials (for Non-textual outputs)

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title = "Game of Stones: Bringing new audiences to a 500-year-old Scottish Sport: Teaching notes",

keywords = "case study, marketing strategy, curling, target audience",

author = "Caroline Marchant and Kristina Auxtova and Evie Chamberlain",

year = "2018",

month = aug,

day = "5",

language = "English",

publisher = "Case Study Centre ",

type = "Other",

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T1 - Game of Stones: Bringing new audiences to a 500-year-old Scottish Sport

T2 - Teaching notes

AU - Marchant, Caroline

AU - Auxtova, Kristina

AU - Chamberlain, Evie

PY - 2018/8/5

Y1 - 2018/8/5

KW - case study

KW - marketing strategy

KW - curling

KW - target audience

UR - https://www.thecasecentre.org/main/products/view?id=153854

M3 - Other contribution

PB - Case Study Centre

ER -