Gamification in organisational communities: Identity and materiality of game elements

Agnessa Spanellis, Igor Pyrko

Research output: Contribution to conferencePaperpeer-review

Abstract / Description of output

Gamification is a growing field of study in the management literature, and its impact on the situated, practice-based learning remains a promising direction of research. To build the further ground for application and study in this area, in this paper we discuss the impact which the gamification approaches can have on organizational Communities of Practice (CoPs). We observe this question by focusing on the role of gamified materiality in building CoP members’ sense of mutual identification. Within the gamified context, members develop relationships with fictional characters who thereby become enacted as non-material actors, and hence achieve a form of personification. Furthermore, within the gamified space and time, CoP members use game elements to re-negotiate their identities or even adopt new identities. Thereby, gamification becomes something more than merely a motivational device, but rather a profound organizational process which touches on the very texture of organizing as it meshes with practitioners’ identities.
Original languageEnglish
Publication statusPublished - 19 Mar 2020
EventEuropean Academy of Management 2020: The Business of Now - online, Dublin, Ireland
Duration: 4 Dec 20206 Dec 2020


ConferenceEuropean Academy of Management 2020
Abbreviated titleEURAM 2020
Internet address

Keywords / Materials (for Non-textual outputs)

  • communities of practice
  • situated learning
  • knowledge sharing
  • identity
  • gamification


Dive into the research topics of 'Gamification in organisational communities: Identity and materiality of game elements'. Together they form a unique fingerprint.

Cite this